Guest Profile for OCEAN.com
Carnival Corporation
The OCEAN Guest Profile was the central account experience for Carnival guests, bringing together personal information, travel details, preferences, and settings used across the broader OCEAN ecosystem. I redesigned the profile as a simpler, more modular experience that made this information easier to understand and manage across desktop and responsive web.
ROLE
Product/UI
PLATFORM
Responsive web
DESIGNED/SHIPPED
Early 2018
Wireframe Exploration
Early wireframes explored a range of approaches to organizing the Guest Profile, with an emphasis on generating distinct concepts rather than fully resolving each direction upfront. Working with my Design Manager, I explored everything from the structured, modular layouts that made profile information easier to scan and edit. Through internal and partner reviews, I iterated on those concepts, simplifying interactions, strengthening hierarchy, and adapting the experience to business and technical constraints before moving into the final design.
Simplifying the Profile Experience
The existing profile contained a large amount of guest information within a single challenging “bubble”-shaped container. I reorganized the content into clearer sections with a stronger hierarchy, making specific information easier to find and update. I also refined how those sections behaved across screen sizes, including navigation, editing states, and responsive layouts, while maintaining consistency with the broader OCEAN experience.
Interaction Documentation
Walking through the design with dev teams required creating an annotated document for all of the Guest profile states. These annotations included every interaction for each unique form component, button, link, and CTA. I received feedback through each iterative review with the technical PM and dev team, and made changes to reflect that. When the design was completed, redlines were exported via SketchMeasure and delivered to dev teams along with the updated annotated document.